Puyallup Schools Update NIL Guide for Athletes

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  Puyallup School District released a new Name, Image and Likeness (NIL) Family Guide on June 2026“PUYALLUP SCHOOL DISTRICT ATHLETICS NAME, IMAGE & LIKENESS (NIL) FAMILY GUIDE ... Puyallup SD NIL Family Guide, June 2026 ... Puyallup SD NIL Family Guide, June 2026 Source: https://www.puyallupsd.org/fs/resource-manager/view/bb5b443a-f850-4fe3-a2c0-64899a13af62”
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  The guide explains that Washington State allows student-athletes to earn money through sponsorships“NIL allows student-athletes to receive compensation for the use of their personal brand through sponsorships, appearances, camps, clinics, content creation, merchandise sales, and social media promotions.”
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  The guide explains that Washington State allows student-athletes to earn money through social media promotions“NIL opportunities are permitted in Washington State, but NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”
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  The guide explains that Washington State allows student-athletes to earn money through personal appearances“NIL opportunities are permitted in Washington State, but NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”
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  The guide explains that Washington State allows student-athletes to earn money while protecting their eligibility“NIL opportunities are permitted in Washington State, but NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”
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  The guide details what activities are allowed“ALLOWED ACTIVITIES • Social media promotions and endorsements • Personal appearances • Camps, clinics, and private instruction • Content creation and merchandise sales • Building a personal brand ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
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  The guide details what could jeopardize eligibility“ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
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  The guide details that using school logos could jeopardize eligibility“• Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
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  The guide details that tying compensation to athletic performance could jeopardize eligibilityNo usable supporting receipt — unverified.
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  The district emphasizes that NIL agreements must remain completely separate from school athletic programs“NIL opportunities are permitted in Washington State, but NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”
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  The district provides a checklist for families to review agreements carefully“• Review every agreement carefully before signing.”