Puyallup Schools Publish NIL Guide for Families

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  Puyallup School District released a new Name, Image and Likeness (NIL) Family Guide on June 2026“PUYALLUP SCHOOL DISTRICT ATHLETICS NAME, IMAGE & LIKENESS (NIL) FAMILY GUIDE WHAT IS NIL? ... Puyallup SD NIL Family Guide, June 2026 FAMILY CHECKLIST ... Puyallup SD NIL Family Guide, June 2026 DISCLAIMER ... Puyallup SD NIL Family Guide, June 2026 Source: https://www.puyallupsd.org/fs/resource-manager/view/bb5b443a-f850-4fe3-a2c0-64899a13af62”
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  The guide outlines how student-athletes can earn money through sponsorships and social media while staying eligible to play school sports“Name, Image and Likeness (NIL) allows student-athletes to receive compensation for the use of their personal brand through sponsorships, appearances, camps, clinics, content creation, merchandise sales, and social media promotions.”
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  The guide states that student-athletes can promote products, host camps, or sell merchandise using their personal brand“• Social media promotions and endorsements • Personal appearances • Camps, clinics, and private instruction • Content creation and merchandise sales • Building a personal brand”
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  Student-athletes cannot use school logos, uniforms, or imply school endorsement“• Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
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  Businesses must avoid tying payments to athletic performance or using school facilities“Do not tie compensation to athletic performance.”
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  The district emphasizes that all NIL agreements are private between students, families, and businesses“Puyallup School District does not endorse, arrange, negotiate, supervise, or approve NIL agreements. All NIL arrangements are private agreements between student-athletes, families, and third parties.”
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  Families are advised to review contracts carefully and keep records of all payments and communications“• Review every agreement carefully before signing. • Keep copies of contracts, emails, and payment records.”