Puyallup School District has released a new Name, Image and Likeness (NIL) Family Guide to help student-athletes and families understand how to engage with NIL opportunities while maintaining eligibility under Washington State and WIAA rules. The guide outlines what student-athletes can and cannot do, including permitted activities like social media promotions, personal appearances, and content creation. It also clearly states prohibited actions that could jeopardize eligibility, such as using school logos, uniforms, or tying compensation to athletic performance. The district emphasizes that NIL agreements must remain completely separate from school athletic programs, with no use of school facilities, branding, or endorsement of any kind. The guide includes a checklist for families to review agreements carefully and keep records of all contracts and payments.
Puyallup Schools Clarify NIL Guidelines for Athletes
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📄 Source: Puyallup Vikings Athletics — https://www.puyallupsd.org/fs/resource-manager/view/bb5b443a-f850-4fe3-a2c0-64899a13af62
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Every factual claim below was checked against the original public record. Source: original document ↗
- ✓Puyallup School District has released a new Name, Image and Likeness (NIL) Family Guide“PUYALLUP SCHOOL DISTRICT ATHLETICS NAME, IMAGE & LIKENESS (NIL) FAMILY GUIDE WHAT IS NIL? ... Puyallup SD NIL Family Guide, June 2026 FAMILY CHECKLIST ... Puyallup SD NIL Family Guide, June 2026 DISCLAIMER ... Puyallup SD NIL Family Guide, June 2026 Source: https://www.puyallupsd.org/fs/resource-manager/view/bb5b443a-f850-4fe3-a2c0-64899a13af62”
- ✓The guide helps student-athletes and families understand how to engage with NIL opportunities“PUYALLUP SCHOOL DISTRICT ATHLETICS NAME, IMAGE & LIKENESS (NIL) FAMILY GUIDE WHAT IS NIL?”
- ✓The guide helps student-athletes and families maintain eligibility under Washington State and WIAA rules“PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide outlines what student-athletes can and cannot do“WHAT IS NIL?\n\nName, Image and Likeness (NIL) allows student-athletes to receive compensation\nfor the use of their personal brand through sponsorships, appearances, camps,\nclinics, content creation, merchandise sales, and social media promotions.\n\nFAMILY TIP\n\nNIL opportunities are permitted in Washington State, but NIL activities must remain\ncompletely separate from school athletic programs in order to protect student\neligibility.\n\nALLOWED ACTIVITIES\n\n• Social media promotions and endorsements\n• Personal appearances\n• Camps, clinics, and private instruction\n• Content creation and merchandise sales\n• Building a personal brand\n\nACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY\n\n• Using PSD or school logos, mascots, uniforms, or branding\n• Filming NIL content during practices, contests, or school events\n• Using school facilities without authorization\n• Accepting compensation tied to wins, awards, statistics, or playing time\n• Implying school or district endorsement\n\nPROTECTING ATHLETIC ELIGIBILITY\n\nUnder WIAA rules, NIL agreements must remain completely independent from school athletic\nparticipation. Activities connected to school teams, uniforms, facilities, branding, or athletic\nperformance may jeopardize eligibility.”
- ✓The guide includes permitted activities like social media promotions“• Social media promotions and endorsements • Personal appearances • Camps, clinics, and private instruction • Content creation and merchandise sales • Building a personal brand”
- ✓The guide includes permitted activities like personal appearances“• Personal appearances ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide includes permitted activities like content creation“• Content creation and merchandise sales ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide clearly states prohibited actions that could jeopardize eligibility“ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide states prohibited actions include using school logos“• Using PSD or school logos, mascots, uniforms, or branding ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide states prohibited actions include using uniforms“• Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide states prohibited actions include tying compensation to athletic performance“• Accepting compensation tied to wins, awards, statistics, or playing time ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The district emphasizes that NIL agreements must remain completely separate from school athletic programs“NIL opportunities are permitted in Washington State, but NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”
- ✓The guide includes a checklist for families to review agreements carefully“• Review every agreement carefully before signing.”
- ✓The guide includes a checklist for families to keep records of all contracts and payments“• Keep copies of contracts, emails, and payment records.”
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