Puyallup School District Updates NIL Policy

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  Puyallup School District released updated Name, Image and Likeness (NIL) guidelines for student-athletes on June 2026“Puyallup SD NIL Family Guide, June 2026 FAMILY CHECKLIST • Review every agreement carefully before signing.”
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  The policy explains how athletes can earn compensation for personal branding without jeopardizing eligibility“Name, Image and Likeness (NIL) allows student-athletes to receive compensation for the use of their personal brand through sponsorships, appearances, camps, clinics, content creation, merchandise sales, and social media promotions.”
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  It prohibits using school logos, uniforms, or tying payments to athletic performance“• Using PSD or school logos, mascots, uniforms, or branding • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement BUSINESS & SPONSOR EXPECTATIONS • Do not use PSD or school logos, uniforms, or branding. • Do not tie compensation to athletic performance.”
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  The district emphasizes NIL activities must remain separate from school programs to protect eligibility under WIAA rules“NIL opportunities are permitted in Washington State, but NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”