Puyallup School District released a new Name, Image and Likeness (NIL) Family Guide in June 2026 to help student-athletes navigate personal brand opportunities. The guide outlines allowed NIL activities including social media promotions, personal appearances, camps, clinics, content creation, and merchandise sales. It emphasizes that NIL activities must remain separate from school athletic programs to protect student eligibility. The document warns against using school logos, uniforms, or branding in NIL content and prohibits tying compensation to athletic performance or school events. Families are advised to review agreements carefully and keep records of all NIL transactions.
Puyallup School District Updates NIL Family Guide
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📄 Source: Puyallup Vikings Athletics — https://www.puyallupsd.org/fs/resource-manager/view/bb5b443a-f850-4fe3-a2c0-64899a13af62
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- ✓Puyallup School District released a new Name, Image and Likeness (NIL) Family Guide in June 2026“PUYALLUP SCHOOL DISTRICT ATHLETICS NAME, IMAGE & LIKENESS (NIL) FAMILY GUIDE WHAT IS NIL? ... Puyallup SD NIL Family Guide, June 2026 FAMILY CHECKLIST ... BUSINESS & SPONSOR EXPECTATIONS ... FREQUENTLY ASKED QUESTIONS ... DISCLAIMER ... Puyallup SD NIL Family Guide, June 2026 Source: https://www.puyallupsd.org/fs/resource-manager/view/bb5b443a-f850-4fe3-a2c0-64899a13af62”
- ✓The guide helps student-athletes navigate personal brand opportunities“Name, Image and Likeness (NIL) allows student-athletes to receive compensation for the use of their personal brand through sponsorships, appearances, camps, clinics, content creation, merchandise sales, and social media promotions.”
- ✓The guide outlines allowed NIL activities including social media promotions“• Social media promotions and endorsements • Personal appearances • Camps, clinics, and private instruction • Content creation and merchandise sales • Building a personal brand”
- ✓The guide outlines allowed NIL activities including personal appearances“• Personal appearances • Camps, clinics, and private instruction • Content creation and merchandise sales • Building a personal brand ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide outlines allowed NIL activities including camps“• Camps, clinics, and private instruction • Content creation and merchandise sales • Building a personal brand ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide outlines allowed NIL activities including clinics“• Camps, clinics, and private instruction • Content creation and merchandise sales • Building a personal brand ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide outlines allowed NIL activities including content creation“• Content creation and merchandise sales • Building a personal brand ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide outlines allowed NIL activities including merchandise sales“• Content creation and merchandise sales • Building a personal brand ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The guide emphasizes that NIL activities must remain separate from school athletic programs“NIL opportunities are permitted in Washington State, but NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”
- ✓The guide emphasizes that NIL activities must remain separate from school athletic programs to protect student eligibility“NIL opportunities are permitted in Washington State, but NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”
- ✓The document warns against using school logos in NIL content“• Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The document warns against using school uniforms in NIL content“Can I wear my school uniform in an advertisement? No.”
- ✓The document warns against using school branding in NIL content“• Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The document prohibits tying compensation to athletic performance“• Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓The document prohibits tying compensation to school events“• Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
- ✓Families are advised to review agreements carefully“• Review every agreement carefully before signing.”
- ✓Families are advised to keep records of all NIL transactions“• Keep copies of contracts, emails, and payment records.”
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