Puyallup School District Releases NIL Guide

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  Puyallup School District released a new Name, Image and Likeness (NIL) Family Guide on June 2026“PUYALLUP SCHOOL DISTRICT ATHLETICS NAME, IMAGE & LIKENESS (NIL) FAMILY GUIDE WHAT IS NIL? ... Puyallup SD NIL Family Guide, June 2026 FAMILY CHECKLIST ... Puyallup SD NIL Family Guide, June 2026 DISCLAIMER ... Puyallup SD NIL Family Guide, June 2026 Source: https://www.puyallupsd.org/fs/resource-manager/view/bb5b443a-f850-4fe3-a2c0-64899a13af62”
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  The guide explains how student-athletes can earn compensation for personal branding while maintaining eligibility“Name, Image and Likeness (NIL) allows student-athletes to receive compensation for the use of their personal brand through sponsorships, appearances, camps, clinics, content creation, merchandise sales, and social media promotions.”
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  The guide clarifies allowed activities like social media promotions and content creation“• Social media promotions and endorsements • Personal appearances • Camps, clinics, and private instruction • Content creation and merchandise sales • Building a personal brand”
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  The guide warns against using school logos, uniforms, or tying payments to athletic performance“• Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
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  The guide emphasizes that NIL agreements must stay completely separate from school athletic programs“NIL opportunities are permitted in Washington State, but NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”
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  The district stresses that all NIL arrangements are private between student-athletes, families, and third parties“Puyallup School District does not endorse, arrange, negotiate, supervise, or approve NIL agreements. All NIL arrangements are private agreements between student-athletes, families, and third parties.”
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  The district stresses that there is no district oversight or endorsement of NIL arrangements“Puyallup School District does not endorse, arrange, negotiate, supervise, or approve NIL agreements. All NIL arrangements are private agreements between student-athletes, families, and third parties.”