Education

Puyallup School District Releases NIL Family Guide

Monday, August 31, 2026

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Puyallup School District released a Name, Image and Likeness (NIL) Family Guide on June 2026 to clarify rules for student-athletes. The guide explains that student-athletes can earn money for personal brand activities like social media promotions and camps, but must keep these efforts separate from school athletic programs. The district warns that using school logos, uniforms, or tying payments to game outcomes could jeopardize eligibility. The guide provides a checklist for families to review agreements carefully and avoid common pitfalls, including keeping contracts and payment records. It also outlines what businesses can and cannot do when working with student-athletes.

📄 Source: Puyallup Vikings Athletics — https://www.puyallupsd.org/fs/resource-manager/view/bb5b443a-f850-4fe3-a2c0-64899a13af62

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Puyallup School District released a Name, Image and Likeness (NIL) Family Guide on June 2026No usable supporting receipt — unverified.
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The guide explains that student-athletes can earn money for personal brand activities like social media promotions and camps“Name, Image and Likeness (NIL) allows student-athletes to receive compensation for the use of their personal brand through sponsorships, appearances, camps, clinics, content creation, merchandise sales, and social media promotions.”
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Student-athletes must keep their efforts separate from school athletic programs“NIL activities must remain completely separate from school athletic programs in order to protect student eligibility.”
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The district warns that using school logos, uniforms, or tying payments to game outcomes could jeopardize eligibility“• Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
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The guide provides a checklist for families to review agreements carefully“• Review every agreement carefully before signing.”
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The guide outlines what businesses can and cannot do when working with student-athletes“BUSINESS & SPONSOR EXPECTATIONS • Work directly with student-athletes and families. • Use written agreements whenever possible. • Do not use PSD or school logos, uniforms, or branding. • Do not tie compensation to athletic performance. • Do not use NIL opportunities as recruiting incentives.”