Puyallup District Updates NIL Policy

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  Puyallup School District released a Name, Image and Likeness (NIL) Family Guide on June 2026No usable supporting receipt — unverified.
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  The guide explains how student-athletes can earn money for personal brand activities while staying eligible to compete“Name, Image and Likeness (NIL) allows student-athletes to receive compensation for the use of their personal brand through sponsorships, appearances, camps, clinics, content creation, merchandise sales, and social media promotions.”
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  The guide clarifies that athletes cannot use school logos“• Using PSD or school logos, mascots, uniforms, or branding • Filming NIL content during practices, contests, or school events • Using school facilities without authorization • Accepting compensation tied to wins, awards, statistics, or playing time • Implying school or district endorsement ACTIVITIES THAT MAY JEOPARDIZE ELIGIBILITY • Using PSD or school logos, mascots, uniforms, or branding PROTECTING ATHLETIC ELIGIBILITY Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
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  The guide clarifies that athletes cannot use school uniforms“Can I wear my school uniform in an advertisement? No.”
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  The guide clarifies that athletes cannot tie compensation to athletic performance“Can I be paid for scoring points or winning games? No.”
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  The guide states the district does not approve or manage NIL agreements“Puyallup School District does not endorse, arrange, negotiate, supervise, or approve NIL agreements.”
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  Families are advised to review contracts carefully“• Review every agreement carefully before signing.”
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  Families are advised to avoid using school branding“Do not use PSD or school logos, uniforms, or branding.”
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  Puyallup SD will distribute the guide to families and coachesNo usable supporting receipt — unverified.
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  The district emphasizes that all NIL arrangements must follow Washington State and WIAA rules“Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”
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  The district emphasizes that NIL arrangements must protect student eligibility“Under WIAA rules, NIL agreements must remain completely independent from school athletic participation. Activities connected to school teams, uniforms, facilities, branding, or athletic performance may jeopardize eligibility.”